LE MARAIS, PARIS CAMPAIGN
CAMPAIGN AW20
For the new autumn-winter 2020 collection, the designer wanted to keep the brand in
its geographical home, in its city and its streets with the prism of Parisian charm
and romance.
The campaign translates the poetry of the eternal Paris and le Marais in particular,
both traditional and ultra-urban.
Fernando Bonastre called upon his photographer friend Thomas Krappitz with
whom he has shared for many years an intuition and a sensitivity of sobriety and
elegance that tends towards a frantic minimalism.
Thomas Krappitz gives his interpretation of the city and its lights and gives a
striking modern reality to his compositions.
This vision is in contrast with an industrial, brutalist viewpoint with symmetries,
perspectives and unstructured images highlighting the singular construction of
BONASTRE's creations.
For 10 years, these faithful collaborations with BONASTRE emanate from the
dialogue of an image creator with a material creator.
