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Article: LE MARAIS, PARIS CAMPAIGN

LE MARAIS, PARIS CAMPAIGN

CAMPAIGN AW20



For the new autumn-winter 2020 collection, the designer wanted to keep the brand in its geographical home, in its city and its streets with the prism of Parisian charm and romance. The campaign translates the poetry of the eternal Paris and le Marais in particular, both traditional and ultra-urban.


Fernando Bonastre called upon his photographer friend Thomas Krappitz with whom he has shared for many years an intuition and a sensitivity of sobriety and elegance that tends towards a frantic minimalism. Thomas Krappitz gives his interpretation of the city and its lights and gives a striking modern reality to his compositions. This vision is in contrast with an industrial, brutalist viewpoint with symmetries, perspectives and unstructured images highlighting the singular construction of BONASTRE's creations.


For 10 years, these faithful collaborations with BONASTRE emanate from the dialogue of an image creator with a material creator.