Conceptual artist, photographer and model, Joanna Krawczyk, examines non-hierarchical photography, self-portraiture and the technical process as a visual foundation of this spring's BONASTRE campaign.


Embracing their artistic practice, Krawyczyk captures the BONASTRE bags delicately framed by photographic equipment, hand-written poetic prose and the omnipresent photographer, as both model and creator.

The result highlights the product within a conceptual narrative which communicates artistry, poetry and empowerment, creating a timeless campaign that elevates the exquisitely crafted BONASTRE bags as a works of art.